vision

At Alserkal Group, we envision a future where our family-based business not only becomes

one of the top fifty in the GCC but also sets a new standard for sustainability in the region.

 

We strive to create a lasting legacy by embracing innovative and eco-friendly practices that minimize our environmental footprint while maximizing social impact.

 

Our commitment to sustainability will guide our decisions, driving growth, and prosperity for our stakeholders, while preserving the beauty and richness of our natural world for future generations.

mission

Foster Alserkal’s long tradition of being an integral part of the growth of the region and of being leader in elective new strategic industries.

Preserve & maximize the growth of the shareholders’ wealth.

Create a professional organization that can provide career opportunities for Alserkal family members for generations to come.

Develop and train local and regional human capital.

Facilitate continuous strategic knowledge transfer into the region.

Create a preferred work environment for all employees and facilitate their growth and development.

Promote Alserkal as a preferred partner for suppliers and customers.