Vision & Mission


Become one of the top fifty family based business in the GCC


Foster Alserkal’s long tradition of being an integral part of the growth of the region and of being leader in elective new strategic industries.

Preserve & maximize the growth of the shareholders’ wealth.

Create a professional organization that can provide career opportunities for Alserkal family members for generations to come.

Develop and train local and regional human capital.

Facilitate continuous strategic knowledge transfer into the region.

Create a preferred work environment for all employees and facilitate their growth and development.

Promote Alserkal as a preferred partner for suppliers and customers.